As most Abloh-blessed items do, the first collection of suitcases sold out Concorde-fast. It’s not just putting your initials on it but allowing another layer to come in play.” Abloh, for what it’s worth, likes to put a bag from retailer Dover Street Market inside his. After the release of his first collaboration with the 120-year-old hard-goods brand, Abloh told Business of Fashion, “It’s like 3.0 of personalization. His transparent suitcases, first released over the summer, force customers to artfully sort the guts of their suitcases-the shirts, underwear, and toiletries you haphazardly throw into the bag are now on display for everyone to see. “I might've thought that I could've been a designer way sooner in my life.”īut that principle of making the consumer the designer is clearest in Abloh’s collaboration with Rimowa. “If that would've been available for me as a 17-year-old…I might not even have had to go to college,” he told me recently. He launched a workshop to go along with those shoes, too, to teach kids about how they were put together. OFF-WHITE DRIPPING ARROWS INCOMPIUTO HOODIE 50.00 Select options OFF-WHITE FROZEN HOODIE 50.00 Select options OFF-WHITE INCOMPLETE SPRAY PAINT T-SHIRT 35.00 Select options OFF-WHITE INDUSTRIAL BELT 35.00 Add to cart OFF-WHITE INDUSTRIAL BELT 35.00 Add to cart OFF-WHITE INDUSTRIAL KEYCHAIN 30.00 Add to cart OFF-WHITE INDUSTRIAL. Abloh’s latest sneakers with Nike, rolled out under the marketing concept of #readymadeoffwhite, come in stark white buyers are encouraged to doodle on the blank canvas, or dump them in tie-dye. Hats and beanies designed by Off-White.Now that Virgil Abloh is a designer-as in, a streetwear upstart and the head of one of the world’s biggest fashion houses, Louis Vuitton-his new thing seems to be getting you to be one as well.Here is a foretaste of the most sought-after items: Off-White dresses streetwear fashion devotees from their head to their toes. There are collections of footwear, clothing and accessories, for men and for women. The list of leading stars positively clambering to wear the label's pieces includes Kim Kardashian, Naomi Campbell, Nicole Kidman, Kendall Jenner, Rihanna and even Beyoncé. The label has also launched a line of swimwear. The brand, now a globally-recognised name, was feted with an exhibition in the city of Chicago in September 2019. Off-White has moved into many domains by designing not only clothes but also bags for women and men. Off White, a brand at the heart of so many projects.
The pieces find special appeal among men and women who want to assert their style and stand out from the crowd. A new generation drawn to modernity combined with a healthy dose of cultural references from the past feel they can relate to the brand. A winning combination of pieces on the axis between luxury and streetwear.Īccessories designed by Off-White draw inspiration from established streetwear codes and the 1990s. Prestigious collaborations (with Nike, Levi's and Jimmy Choo) helped the brand make a name for itself in the four corners of the globe. The latter would play a vital role in the overnight ascension of Off-White and its meteoric move into the big time. As seasons passed, the brand rapidly built up a fan base and seduced professionals in the fashion trade and a host of followers on social media. Off-white has an instantly recognisable style characterised by ever-present colours black & white and diagonal stripes. The brand’s aesthetics are unquestionably streetwear and the label positioned itself in the luxury bracket from the outset. After working with the rapper Kanye West as a creative consultant, he spread his wings in 2013 and founded the label Off-White. Off-White, the name Virgil Abloh chose for the label he founded.
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